What do you think when people say summer? Beaches, relaxing, cocktails? Or are you thinking of slow sales, slow turnout, and the extra stress? With sales slowdown of 0.5% before the summer has even started, the summer slump is here to stay. So as a business owner, you need to fight the summer slump.
What can you do to help your sales get up or stay up?
- Get People Excited
Summer means free time – no back to school, Halloween, and all these other events. There is nothing to attach events to. So it is time to get constructive with your hype machine. Think outside of the box: what sports are going on around the world? What other activities are happening? What are the special events that you have never heard of? What about events in your local community that could help promote your business? Think of these and use them to your advantage.
- Adjust Promotions
There are so many selling techniques out there beyond just dropping prices. You can try bundling products, conditional promotions, time-limited promotions, and a lot more. Being smart with promotions, conditions, and adding time pressure for people to buy through the summer period will assist with the additional sales and also help with slow-moving products.
- Explore Other Channels’ Sales
If you are running a physical show or even if you’re running an online shop, down time gives you a chance to test out other sales channels. Potentially try out channels such as eBay, Amazon, or other advertisement channels such as the local news or radio.
Having the time to explore and find new channels in down times will generally lead to even better sales later on these channels.
- Rebranding or Launching New Products
Given that many stores will not be changing much with their inventory or product lines, this might give you a chance to get some excitement in your store, and also you might get a discount given the timing that you bring in a new product.
A new product might bring the excitement you need to get additional people in the door to and to get them excited about your store. Plus a great way to test what will sell for season to come.
Another option would be to look at what you are currently selling and see if there is a new or fresh way to sell it. Look at the sales message associated with it, how it is presented, and how you how it is positioned.
Any new product – even if it is an existing item – can be repositioned to give it a new and fresh look to get people excited about it.