Some ways to get media coverage
Getting noticed in the media is always going to be a great kick starter for your business. Getting the right coverage can bring overnight success. Despite this, a lot of small businesses do not know how to get attention, nor where to focus their energy.
Here are some steps to get you going.
Know your market
First of all, you need to know who you are going to focus on. This is called your niche or target market. If you know who or what your market is, then you can find media channels that also focus on the same market. So once you can answer this question, you’re in a better position to know who to focus on.
Consider turning to local media outlets that fit in, such as newspapers or magazines. Their audience may be small, but this will provide you with a local community of potential customers to work with.
To get media published, you will also need to do some networking. Get to know the writers at the media outlets, as having that relationship will give you the chance to get an article published. Make sure you talk to the journalists that match the type of story you’re trying to get out to the public.
Create Newsworthy Content
Media is always about the sales, what the reader wants to read, what is interesting and what is happening. So if you have something newsworthy, the chances are you’re going to have to write the content in a way that in creative and interesting to readers. However, you should make sure that your content is not self-promoting. Remember that these outlets are not advertisement agencies!
Once you get a story published on a site, post the content on your social media profiles, as this will ensure you gain the growth and the traffic.
If you’re releasing multiple items of content over time, make sure it is diverse. This will ensure that your readers stay engaged.
Sell your content
Any media outlet is going to be swamped with emails and content coming in, so you want to make their life easier. Construct emails about your content, be well-informed on your subject, and keep the email direct and attention grabbing. That way, they’re much more likely to give your content a good review.
In your email you should give a brief summary of the content you’re putting forwards, ensuring that you include your contact details so they can get more information from you.
Creating press releases
The press release is a structured way of submitting content to media outlets. Using this format helps the media outlet as its in a format they know how to utilise best.
A general press release should be used for events, new products or unique services. The best format for this is:
- An attention-grabbing headline
- An informative first productive
- Answer the questions who, what, when, where, and why
- Social proof or quotes from customers, employees, etc
This is something that most people will need to practice and work hard at to refine their skills. As you develop your skills, your ability to get more and more exposure will help you online and offline, getting people to know you who are and hopefully get more sales.
So, if you don’t succeed, try again and again.