When people talk about marketing, they often talk about content marketing, social media, flyers and ads. Many of these solutions are long term, and require a fair bit of invested capital to deliver a solution.
Although these are items which should be part of your overall strategy, here are some other ideas to get you going quickly.
- Share your knowledge
What do you know and what insights do you have about your business industry? Rather than just pushing content out to the public, find people looking for your information.
This could be in such places as reddit, meetup or just attending events and interactions.
Contributing your knowledge is a way to get people interested in you as a person, and also into your business as a whole.
This should lead to ongoing growth, and help you refine how to sell your business.
2. Give back to the community
Getting involved in your community as a business will get your brand out there. It gets people to trust in you as a business. There are many ways to give back to the community, from contributing to existing community projects, or creating your own.
For example, you could help out a sports team, clean a park, help out a non-profit organisation with what they need.
Contributing to the community will also allow you to improve your network with other businesses and customers, in a way that is a win-win for all.
3. Promotions and Preparations
When selling to your customers, there is more than just selling them a product or service; you need to sell them a solution, the benefits and earn their trust.
First of all, be ready and organised with how you will promote, by ensuring you have specific features in place
- Why would the customers trust us? What social proof, testimonials, and other assets do you have in place? Are they easy to display and show to the customer in a way they can understand?
- How will they remember you? What are you giving to the customer which will make them remember you? Is there something worth keeping, and recording about your business? How will you keep reminding them, and what can you do to keep in touch?
- What facts and information does the customer need? Are you ready with all the questions and answers? Do you have the right assets and information in place?
Being organised with your customer interaction is key. It’s about establishing the long term relationship with the customer as much as it is about the sale. Aim for a quality sale, repeat sale and a good referral from the customer.
Running a promotion is about getting sales, but often the focus is more about getting people to get to know you, your product or service and building that long term relationship with them.
4. Customer Referrals
This is one of the biggest, and most forgotten marketing strategies. It is simple – ask your existing customers for a referral. This can be incentivised, or it can be for free.
Build up a list of your existing customers, or even potential customers, and simply ask them if they know anyone who may be interested in your business and what it offers.
Referral marketing is a powerful tool, and if you have provided your customers with a great solution, then the chances are they will be very willing to assist you in your marketing and sales.
Plus referrals are a great source, as they don’t require much social proof because they have it from the referrer.
5. Guerrilla Marketing
Is defined as “innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product.” This is perfect for the small businesses out there.
Simply the idea is to get your business in front of people when they least expect it.
So, this is where you need to be creative based on your business.
Have someone dress up as a business mascot or display a sign to advertise your business in a busy area, or even create stickers that can be used by your customers. Use artwork, or something obscure, which will attract people to your business.
These are a few tips to get you going. They will all take being organised, planning out your strategy and thinking about unforeseen situations.
You will need to see what works, what doesn’t and just keep on working on different strategies until you get the best strategy that works for your business.