Getting Great Customer Reviews

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Many buyers will make their decisions based on customer reviews. You can see how companies like Amazon, eBay and many more  depend heavily on customer reviews and feedback, on many aspects including price, quality and customer support. This is called social proof to the customer, which means if someone else felt happy with the product or […]

5 Marketing Tips

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When people talk about marketing, they often talk about content marketing, social media, flyers and ads. Many of these solutions are long term, and require a fair bit of invested capital to deliver a solution.  Although these are items which should be part of your overall strategy, here are some other ideas to get you […]

Keeping a Cushion in your Account

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Keeping a cushion in your account is important for a few reasons. In terms of practical reasons, often businesses just look at the expenses they have month by month. This is good, but what about the long-term expenses? Many businesses will have several of these, for example: maintenance, licence fees and taxes. These are not […]